• loader No more contents to show

House of Scandinavia at SXSW 2020

SAS offers direct flights and popup lounge in Austin for the SXSW Festival 2020

House of Scandinavia is a place to present and promote the best of Scandinavian culture and unique ideas. A dynamic physical manifestation of Scandinavian philosophy, culture and business presented by SAS Scandinavian Airlines. Designed to feature the best of Scandinavia. Austin plays for the third year in a row host, as we bring Scandinavia to the biggest tech festival SXSW. Come join us for six days full of inspiration, vision and amazing food at SXSW.

SXSW House of Scandinavia program, opening hours and location

  • Daily schedule

    07:30: Morning activity

    08.00–10.00: Scandinavian breakfast

    Talks and panels with guest speakers and partners throughout the day.

    12.00–14.00: Aquavit cocktail bar

    12.00–14.00: Pop-up lunch restaurant, Boathouse Grill by Kadeau

    16.00–22.00: Outdoor bar open

    18.30–22.00: Pop-up restaurant, Boathouse Grill by Kadeau

    Concerts and performances in the evenings. House of Scandinavia is open for everyone.

    • cl--calendar

      13 March–17 March between 8.00–22.00


      Thursday 12 March

      13.00–15.00: Ease into SXSW

      18.00–22.00: Opening party

    • cl--locator

      Waller Creek Boathouse – 74 Trinity St, Austin, TX 78701, United States

Boathouse Grill by Kadeau

Two Michelin restaurant Kadeau from Denmark is doing a unique pop-up restaurant for 5 days only at House of Scandinavia during SXSW. Expect amazing ingredients prepared by chef Anika and her team from the Kadeau family. It's a unique opportunity to have a small bite of the little Danish fairytale Island, Bornholm. The restaurant will serve 7 dishes for lunch and 11 for dinner – all served as family style.

Talks and panels

  • We are currently organizing the program and inviting amazing guests, speakers and partners to participate in Austin.

    A selection of the many inspiring headlines this year are:

    "Sustainable trust – a Nordic approach to digital trust and sustainability"

    "Scandinavia – the digital forefront of TV"

    "Grow your own cloud"

    "High seas in the high North – investing in fossil-free ocean transport"

    "Collaboration and Venture for #Futuremobility"

    "Running an Art Museum the Scandinavian Way"


  • Edvard Munch at House of Scandinavia 

    Experience an original painting by Edvard Munch at House of Scandinavia at SXSW!

    Titled Man and Woman, the artwork invites visitors to explore and reflect upon Munch’s universe, his ideas of the sexes and our existential relation to nature.

    We invite you to learn more about Munch and his works in one of our daily pop-up presentations. In just ten minutes, you will get a concise, yet rich introduction to Edvard Munch, one of the pioneers of modern art, and the artist behind the iconic motif The Scream.

    • cl--calendar

      13–17 March 2020 between 11.00–17.00

    • cl--locator

      House of Scandinavia – 74 Trinity Street

Join our group – The North goes SXSW

Join our Facebook group for the latest news and connect to the SXSW 2020 community.

Concerts and performances

  • House of Scandinavia Opening Party

    Thursday 12 March at 18.00–22.00

    Welcome to the official opening party at House of Scandinavia at SXSW 2020. Come enjoy an evening with good music, snacks and the unveiling of the original Edvard Munch masterpience "Man and Woman"

  • Nordics at SXSW 2020 Networking Party

    Sunday 15 March from 19.30

    Come meet the Nordics! Networking event for Nordic startups, artists and everyone interested in the Nordics.

    Live music from the Nordics and US.

    Organized by The Nordic Innovation House Silicon Valley in co-operation with Nordic Edge & NordicLA.

  • Roskilde Act 1: Concert – Sarah Klang

    Sunday 15 March at 21.00–21.30


    Concerts with Nicklas Sahl (DK) and Pom Poko (NO)

    Tuesday 17 March at 16.00–18.00


From the SXSW Official Program

  • The future of aviation 

    Aviation plays a vital role in society, connecting businesses, people and cultures in a time-efficient way. Traveling is also a mind-opening experience. These are all things we want future generations to be able to enjoy too.

    That is why the aviation industry has a responsibility to present a trustworthy roadmap for a sustainable future. SAS is the leading airline at the forefront toward more sustainable air travel and Airbus is the leading aircraft developer. Together they are in a joint research project to develop the next generation aviation.

    Innovation and new technology are needed to reach zero-emission aircraft. Airbus and SAS have the goal of creating knowledge and conditions to introduce fully electric or hybrid aircraft in large-scale commercial operations.

    Read more

    • cl--calendar

      Saturday 14 March at 12.30–13.30

    • cl--locator

      JW Marriott, salon FG

      110 E 2nd St.

  • Speakers

    Rickard Gustafson, President and CEO, SAS – Scandinavian Airlines

    Rickard Gustafson is a thought leader within sustainable aviation, where he has put the journey toward a more sustainable aviation on top of the agenda for SAS – Scandinavian Airlines. Through his belief that sustainability is an existential question for the aviation industry, along with the determined work he initiated within the company to reduce the climate-impacting emissions of flying with SAS, he has gained a lot of attention and interest from both within and outside the aviation industry.

    Glenn Llewellyn, General Manager, Electrification at Airbus

    Glenn Llewellyn is Vice President for Zero Emissions Technology at Airbus. He is responsible for all Airbus group wide research activities which allow disruptive reductions in CO2 emissions. This includes the research on different energy types as well as the projects and demonstrators required to achieve Airbus’ ambitions on the electrification of fixed wing and vertical take-off and landing (VTOL) aircraft.

Related articles: Deepdive into House of Scandinavia

  • House of Scandinavia goes back to 1956

    The House of Scandinavia at SXSW may be a relatively new concept, but the seeds of a temporary meeting place to exchange ideas were actually sown a long way back in SAS’ history.

Discover more of Austin in Scandinavian Traveler