SXSW House of Scandinavia program, opening hours and location
07:30: Morning activity
08.00–10.00: Scandinavian breakfast
Talks and panels with guest speakers and partners throughout the day.
12.00–14.00: Aquavit cocktail bar
12.00–14.00: Pop-up lunch restaurant, Boathouse Grill by Kadeau
16.00–22.00: Outdoor bar open
18.30–22.00: Pop-up restaurant, Boathouse Grill by Kadeau
Concerts and performances in the evenings. House of Scandinavia is open for everyone.
13 March–17 March between 8.00–22.00
Thursday 12 March
13.00–15.00: Ease into SXSW
18.00–22.00: Opening party
Waller Creek Boathouse – 74 Trinity St, Austin, TX 78701, United States
Talks and panels
We are currently organizing the program and inviting amazing guests, speakers and partners to participate in Austin.
A selection of the many inspiring headlines this year are:
"Sustainable trust – a Nordic approach to digital trust and sustainability"
"Scandinavia – the digital forefront of TV"
"Grow your own cloud"
"High seas in the high North – investing in fossil-free ocean transport"
"Collaboration and Venture for #Futuremobility"
"Running an Art Museum the Scandinavian Way"
Edvard Munch at House of Scandinavia
Experience an original painting by Edvard Munch at House of Scandinavia at SXSW!
Titled Man and Woman, the artwork invites visitors to explore and reflect upon Munch’s universe, his ideas of the sexes and our existential relation to nature.
We invite you to learn more about Munch and his works in one of our daily pop-up presentations. In just ten minutes, you will get a concise, yet rich introduction to Edvard Munch, one of the pioneers of modern art, and the artist behind the iconic motif The Scream.
13–17 March 2020 between 11.00–17.00
House of Scandinavia – 74 Trinity Street
Concerts and performances
House of Scandinavia Opening Party
Thursday 12 March at 18.00–22.00
Welcome to the official opening party at House of Scandinavia at SXSW 2020. Come enjoy an evening with good music, snacks and the unveiling of the original Edvard Munch masterpience "Man and Woman"
Nordics at SXSW 2020 Networking Party
Sunday 15 March from 19.30
Come meet the Nordics! Networking event for Nordic startups, artists and everyone interested in the Nordics.
Live music from the Nordics and US.
Organized by The Nordic Innovation House Silicon Valley in co-operation with Nordic Edge & NordicLA.
Roskilde Act 1: Concert – Sarah Klang
Sunday 15 March at 21.00–21.30
Concerts with Nicklas Sahl (DK) and Pom Poko (NO)
Tuesday 17 March at 16.00–18.00
From the SXSW Official Program
The future of aviation
Aviation plays a vital role in society, connecting businesses, people and cultures in a time-efficient way. Traveling is also a mind-opening experience. These are all things we want future generations to be able to enjoy too.
That is why the aviation industry has a responsibility to present a trustworthy roadmap for a sustainable future. SAS is the leading airline at the forefront toward more sustainable air travel and Airbus is the leading aircraft developer. Together they are in a joint research project to develop the next generation aviation.
Innovation and new technology are needed to reach zero-emission aircraft. Airbus and SAS have the goal of creating knowledge and conditions to introduce fully electric or hybrid aircraft in large-scale commercial operations.
Saturday 14 March at 12.30–13.30
JW Marriott, salon FG
110 E 2nd St.
Rickard Gustafson, President and CEO, SAS – Scandinavian Airlines
Rickard Gustafson is a thought leader within sustainable aviation, where he has put the journey toward a more sustainable aviation on top of the agenda for SAS – Scandinavian Airlines. Through his belief that sustainability is an existential question for the aviation industry, along with the determined work he initiated within the company to reduce the climate-impacting emissions of flying with SAS, he has gained a lot of attention and interest from both within and outside the aviation industry.
Glenn Llewellyn, General Manager, Electrification at Airbus
Glenn Llewellyn is Vice President for Zero Emissions Technology at Airbus. He is responsible for all Airbus group wide research activities which allow disruptive reductions in CO2 emissions. This includes the research on different energy types as well as the projects and demonstrators required to achieve Airbus’ ambitions on the electrification of fixed wing and vertical take-off and landing (VTOL) aircraft.
Related articles: Deepdive into House of Scandinavia
House of Scandinavia goes back to 1956
The House of Scandinavia at SXSW may be a relatively new concept, but the seeds of a temporary meeting place to exchange ideas were actually sown a long way back in SAS’ history.