
We are Scandinavia
In Scandinavia, we have high expectations. We create designs that stand the test of time, craft world-renowned culinary experiences, and shape societies that simply work, and where life runs smoothly. So, with this as our standard, it’s only natural that we expect the same from everything else. The way we travel is no exception. Proudly serving the toughest crowd.
Proudly serving the toughest crowd

Proudly serving the thoughest crowd
As Scandinavia’s airline, our mission is to impress a people who are not easily impressed. We’re proudly serving the toughest crowd, and here are some of the ways we do it.

Enjoy SAS Lounge
In the SAS Lounge, your journey begins in the best possible way, before you even board. Step into a calm space, toast to your vacation, or wrap up the day’s last emails in comfort. Here, you can unwind with food and drinks in an atmosphere that always feels like home.

Skip the line with SAS Fast Track
In SAS Fast Track you move faster, but the journey slows down. A separate line gives you the smoothest experience through security – so you can spend more at home, or at the airport.

Travel with family
Traveling with small children can make even the calmest parents feel stressed. Traveling with SAS should always feel safe, easy and smooth. From booking to landing. We make sure the whole family sits together and that there are meal options for the little ones. And of course, our crew on board is always ready to lend a helping hand when yours are full.
Why we chose Joel
"Fronting our new campaign, Joel Kinnaman makes perfect sense. You would think that he has high expectations because of being a famous Hollywood star — but it's really because he's Scandinavian."
- Helene, VP Marketing at SAS