Cookie Policy
We use cookies to enhance your browsing experience on our SAS’ websites and applications. Please read on to find out more about e.g. how cookies work, how we use cookies and other methods for the collection of website usage data, and how you can block or delete them.
What is a cookie?
A ‘cookie’ is a small text file containing information which is stored on your computer or mobile device. Cookies are used for technical reasons and to facilitate your use of SAS’ websites and applications, and may be stored for varying lengths of time on your browser or device. “Persistent cookies” will remain stored on your computer or device until deleted or until they reach their expiry date. It can thereafter be used to customize this website based on the user’s choices and interests. “Session cookies” are not saved once you close your browser. When you visit a website or application, session cookies are sent between your computer and the server to collect information. For more information about how cookies work and how to manage them, please refer to your browser’s ‘help’ section.
We are continuously working to improve our SAS’ websites and our applications. In order to do this, we use tools like Google Analytics and Adobe Analytics to analyze our users’ behavior.
How we use cookies
We use cookies and other identifiers to enhance your browsing experience and make your experience with us as enjoyable as possible, for example by:
- recognizing when you log in and your preferred settings;
- evaluating user behavior so that we can make improvements; and
- analyzing your searches and other behavior while visiting our site to serve you content which we believe improves your experience of our site, and to display appropriate advertising when you visit other selected websites (for more information on the latter, see “Online behavioral advertising”.
Online behavioral advertising
Online behavioral advertising is a way of serving advertisements on the websites you visit and making them more relevant to you and your interests.
These cookies and other technologies are used to identify your interests based on your searches and other behavior while visiting our site. We may share this information with our trusted media, advertising and analytics partners so we can display relevant and personalized advertising suited for you.
Personal data
Personal data means any information relating to you as a natural person and through which you can be identified directly or indirectly, such as your name, photo or ID number.
We are committed to protecting your privacy and freedom and will only process personal data in accordance with the applicable data protection legislation. How we process your personal data depends on whether you are a member of the EuroBonus program, a Profile Account holder or a visitor of the SAS websites or applications.
We have in each case aimed at describing how we process personal data as transparently and clearly as possible in the below privacy policies. We invite you to read the policy applicable to you thoroughly and to contact us if you should have any questions.
- If you are a member of the EuroBonus program, please see our Privacy Policy for EuroBonus members.
- If hold a Profile Account, please see our Privacy Policy for Profile Account holders.
If you do not wish to accept cookies you can change your browser’s settings to automatically deny the storage of cookies or to inform you when a website wants to store cookies on your computer. Previously stored cookies can also be deleted through the browser. More information can be found through your browser’s support section.
Please note that, if cookies are deleted or declined:
- certain areas and functions on this website require cookies and may not function; and
- we may no longer recognize your preferences in relation to our use of cookies and other technologies described herein, including in relation to personalized communication, and may ask for your preferences again.
For more information regarding the cookies used on this website please contact us dataprotectionofficer@sas.se.
Which cookies do we use?
The tables below set out the specific cookies that are used on our website and mobile app, respectively. The tables also set out the purpose of each cookie, whether any information comes from or will be transferred to a third party, as well as the lifetime of each cookie that will be stored on your device.
Website cookies
| Cookie | Purpose | Stored information | Duration | Sharing |
| Website cookie for Adobe Audience Manager: aam_uuid Demdex cookie dextp Cookie dst Cookie _dp Cookie |
Audience Manager sets this cookie to assign a unique ID to a site visitor. The demdex cookie helps Audience Manger perform basic functions such as visitor identification, ID synchronization, segmentation, modeling, reporting, etc | Audience Manager sets this cookie to assign a unique ID to a site visitor; | 180 days | Shared with Adobe Experience Cloud. Not shared with third party |
| Website cookie for Adobe Target: mbox | Adobe Target uses cookies to give website operators the ability to test which online content and offers are more relevant to visitors. | It stores the content id which is required to personalize the customer experience based on current context. | 2 weeks | Not shared with third party |
| Website cookie for Advertising Fr | Used by Facebook to provide various advertising services, including real-time bids from third party advertisers. | It stores the browsing information for the user | 3 month | Shared with facebook |
| Website cookie for Adobe Analytics: AMCV_###@AdobeOrg s_cc s_cc s_sq s_vi s_fid |
Adobe Analytics uses cookies to differentiate requests from different browsers and to store helpful information that an application can use later. They may also be used to associate browsing information to customer records. | It stores the browser data | Session cookie | Shares with Adobe Experience Cloud Not shared with third party |
| Website cookie _gcl_aw _gcl_dc |
The purpose is to measure the impact of an ad as well as target ads to the user. | Used by Google DoubleClick to register and report on the site user's actions after viewing or clicking on one of the advertiser's ads. | 3 months | Shared with google adwords |
| Website cookie _ga _gid _gat AMP_TOKEN _gac_ |
Determine which domain to measure, distinguish unique users, calculate the traffic and frequency of visit, traffic source information, determine the start and end of a session | Saves the session details, traffic information and unique reference user | 2 years | Shared with google analytics for statistical analysis |
| Website cookie MUID MUIDB |
Widely used by Microsoft as a unique ID for a user. | The cookie allows tracking of the user by synchronizing the ID across many Microsoft domains. | 1 year | Shared with Microsoft |
| Website cookie TPAccountAdminStatus | The site uses the information to improve user experience based on the profile of the logged in account | If a selected TravelPass account is TravelManager | Session | Not shared with third party |
| Website cookie WT_FPC | System cookie for site content management | Plugin information for site content management | 10 yrs | Not shared with third party |
| Website cookie SAS_CUP_PROFILE | This cookie saves the profile information for better browsing experience and using of profile data for various activities performed by the user | Profile information | Session | Not shared with third party |
| Website cookie hasacceptedcookies | This cookie ensures that the request to accept cookie policy is not prompted again | Acceptance status of cookie policy | Infinity | Not shared with third party |
| Website cookie WT_CUP_LOGGED_IN | This cookie is used to check if the user is already logged in | Logged in status | Session | Not shared with third party |
| Website cookie NEW_SAS_SSO_LOGGEDIN | This cookie is used for single sign on so that the login is not prompted again once the user has logged in | Logged in status | Session | Not shared with third party |
| Website cookie UserMarket | This cookie captures the market from which the user is using the website for better user experience when the visit the site again | Market used by the user | 10 yrs | Not shared with third party |
| Website cookie ChosenTPAccount | Captures the TravelPass account chosen by the user to remember for different user flows | Selected TravelPass account | Session | Not shared with third party |
| Website cookie ASP.NET_SessionId | Captures the session id so that it can remember the preferences of the user | ASP.Net Session ID | Session | Not shared with third party |
| Website cookie UserLanguage | Captures the language selected by the user. This is to ensure user does not have to select the language on every visit | Selected language | 10 yrs | Not shared with third part |
| Website cookie SSO_Login_Success | Capture if single sign on was successful and use it for a better experience | SSO Login success status | Session | Not shared with third party |
| Website cookie SAS_TEMP_LOGIN | Capture if the login is temporary to help manage consent popup | Temporary login status | Session | Not shared with third party |
| Website cookie SIP.DarkSite SIP.CrisisWeb | Display dark site in case of crisis | Stores if it is a crisis | Session | Not shared with third party |
| Website cookie SIP_FRAS FRAS_Session BookingPageRefresh awardJourneyNumber ESERVICE_COOKIE | Saves the ancillary purchase detail for user flow | Flight Ancillary purchase detail Page Refresh status Award journey number Eservice Sso cookie | 30 Mins | Part of the information Shared with payment provider in case purchase is completed |
| Website cookie SASLastSearch | Information about the last journey search for pre-filling the query in case of a return | Last journey Search | Current date till searched Outward Date | Not shared with third party |
| Website cookie _language _country | Persist user’s language preference and in apache page routing | Selected language Selected Country |
4.4 years | Not shared with third party |
| Website cookie _origin | Used to retain origin selection from market selector | ARN | 1 year | Not shared with third party |
| Website cookie search | Used to prefill CEP (Complex Event Processing) when user lands back on homepage | Search criteria | Session | Not shared with third party |
| Website cookie bookingFlow | Used as backup data when session is lost after payment redirection. | Revenue information is stored | Session | Not shared with third party |
| Website cookie LOGIN_AUTH PROFILE_ID NEW_SAS_SSO_LOGGEDIN | Used to retain login details | Login details Profile details Single Sign on details | Session | Not shared with third party |
Mobile app cookies
| Cookie | Purpose | Stored information | Duration | Sharing |
| Mobile App Tracking information | Mobile App shares a unique ID (based on EB number and device) to track unique actions for statistical purposes | EuroBonus Number Device ID Tracking information | 1 year | Shared with google analytics |
| Facebook Software Development kit (SDK) | Mobile App has a facebook SDK in booking flow to track the booking search activity | EuroBonus Number Device ID Booking search |
3 months | Shared with facebook |
| HockeyApp Crash reporting | Capture general non-identifiable crash metadata for analyzing crash reports | No personal information is captured in these reports | 3 month | Not shared with any third party |
| Usablenet cookies | For rebooking flow, app uses cookies to rebook and cancel a booking. | Device ID Booking flow |
Session | Not shared with any third party |