Besides being the official airline for events such as World Out Games (Copenhagen, 2009) and Mr Gay World (Oslo, 2010), SAS launched the world's first global LGBT campaign, Love is in the air, where same-sex couples could compete to become the world's first gay or lesbian couple to get married in the air. You see, compared to our competitors, who claim to be gay-friendly by producing pretty ads, we are more focused at proving we're gay-friendly with real activities. On December 6, 2010, SAS hosted the world's first gay and lesbian weddings in the air on a flight from Stockholm to New York. Over 300 couples from all over the world competed, with over 350,000 unique votes cast. You can learn more about the campaign in the video above.